MIAA Day at the K
To promote an alumni fundraiser that included winning tickets to a Kansas City Royals game, I created a social campaign that successfully drove engagement and participation.
All within just one week of being brought into the project.
Teaser Graphic
To first introduce the event, I created this graphic for the Royals v Astros game that was coming up two weeks later. The caption said “Soon 👀” and was shared 30+ times. Which, for a small school, showed there was lots of interest from our audience.
This post, along with the 6 different 24hr content I created (such as Stories) helped to build awareness of this opportunity.
Within a few hours of the video coming out, the cost of the tickets had already been completely paid for by donations. For a small institution, we were very happy to see this! There was 1,331 unique clicks to our raffle landing page. Here’s more of the statistical rundown:
40k ad views
27.5K people reached
1331 clicks (unique) to Royals landing page | All clicks - 2626
Click Thru Rate (unique): 3.39% * | All CTR: 6.69%
Cost Per Click (unique): $0.16 * | All CPC: $0.08
*Above average performance - we shoot for 1.00+ CTR and $0.50 CPC
The Trendy Video
Once the raffle link went live, I posted this engaging video using a trending theme to capture viewers attention in the first second of the video. We were able to share our message in a succinct way that garnered the stats listed at the top of the page.